Duration: 06 mins 42 secs
Part of the Level 3 Learning Series -By watching this video, the viewer will understand the difference between open, closed, and probing questions and how to use them in sales conversations.

Recommended audience
Level 3 sales learners, EPN members, early sales professionals
Type of audience
UK and International
Description
Part of the Level 3 Learning Series – Whatopen, closed, and probing questions are and how to use them in sales conversations to expertly uncover a customer’s needs.
The key to offering the best fit solution to a customer is understanding their needs fully. This video explains the difference between open, closed, and probing questions and how we use them to expertly uncover a customer’s needs. It also explains why probing questions can encourage your customer to think deeply about their needs, improving the likelihood of a sale.
Key takeaways
- What open, closed, and probing questions are
- How to use each of them to uncover a customer’s needs in sales conversations
- How to use probing questions to create a compelling motivation for customers to buy
CPD Points
CPD Points: 0.5
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