Duration: 06 mins 41 secs
Part of the Level 3 Learning Series -By watching this video, the viewer will understand what SWOT is and how to use it to analyse or plan sales activity.
Recommended audience
Level 3 sales learners, EPN members, early sales professionals
Type of audience
UK and International
Description
Part of the Level 3 Learning Series – What a SWOT analysis is and how to use it in sales planning, goal setting, and risk management.
Our sales activity can contain many opportunities and risks. Knowing how to analyse and prioritize our sales territories and understand the capabilities of or our company or ourselves, means we can plan around these to ensure success.
SWOT helps salespeople to understand the strengths, weaknesses, opportunities, and threats or any element of their sales activity, company, sales territory, or self.
Key takeaways
- What the acronym SWOT stands for
- How to use a SWOT analysis to prioritize, plan, and prepare any sales activity
CPD Points
CPD Points: 0.5
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