Duration: 09 mins 57 secs
Part of the Level 3 Learning Series -By watching this video, the viewer will understand that businesses operate within different business environments, what those environments are, and how they might influence the decisions buyers make.
Recommended audience
Level 3 sales learners, EPN members, early sales professionals
Type of audience
UK and International
Description
Part of the Level 3 Learning Series – What business environments are, what the difference is between macro and micro business environments and which specific environments belong to each type, how these might influence the decisions buyers make.
By understanding that businesses operate in different business environments (macro and micro) how they influence the decisions buyers make, a salesperson can understand their customer’s needs better and provide fitting solutions that demonstrate their understanding and credibility.
Key takeaways
- The difference between macro and micro business environments
- Which specific environments belong to each type
- How these influence the decisions businesses and buyers make
CPD Points
CPD Points: 0.5
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