Forget CRM, Think MCR! Maximise Your Customer Relationships!

Duration: 54mins

Learning objective: Understand the key ingredients of Maximised Customer Relationships - to spot, create and maximise opportunities, repeat business, referrals, and recommendations from customers.

Credit CPDEx:1.0

Tag(s) Business, Leadership, Core, English, Level 4, Level 3, Level 5, Field Sales (territory or product focused), Sales Manager (first line), Sales Leader (second line +), Coaching and Mentoring, Team Performance, Change Management, Governance and Risk, L3C1, L3B3, L3C3, L3C5, L3B4, L3C4, L4B4, L4C6, L4C8, L4B3, L4C2, L4C9, L4C3, L4B6, L4C7, L6B2, L4B1, L4B2, L4B7, L4C1, L5B1

Forget CRM, Think MCR! Maximise Your Customer Relationships!

Description

Recommended audience

Anyone with responsibility for leading and managing customer-facing people, and anyone who wants to make a difference in their business when it comes to building relationships with customers.

Type of audience

UK and international

Description

An interactive Webinar with Andy Hanselman

Are you getting the best from your existing customers? Do you get the levels of repeat business, referrals and recommendations you want? Are your efforts focused on the right customers? Do your people know who these customers are? Research shows that many businesses are missing out on opportunities and sales with their existing customers. Why? Often, because they are being very passive in their approach; they are just reactive and 'taking orders' or they are ignoring these customers because they are too busy chasing new ones!

In this webinar, business competitiveness expert Andy Hanselman will show how winning businesses take a Dramatically and Demonstrably Different approach. He will encourage you to 'Forget CRM and Think MCR!'. That means 'Maximising yourCustomer Relationships!'

He will highlight how these successful businesses proactively develop relationships that 'give the best to, and get the best from, the customers they want'. It's definitely not about the 'heavy sell' or being 'pushy' but taking a proactive approach to spotting and creating new opportunities.

Andy will share proven tools and techniques to help you:

Identify your 'best' customers; find out what they think, what they want, and what they don't want.
Create 'dialogue, not diatribes' and tailor the experience specifically to individual customers to help 'lock them in'.
Spot, develop and maximise opportunities, repeat business, recommendations, referrals and your relationships!

Key takeaways

Real examples of businesses that make 'MCR' work for them to maximise their efforts and their profits.
An opportunity to evaluate how your business measures up in the key areas that make a difference.
Proven, practical tools and techniques to help you transfer the lessons to your business and identify the steps you need to take to a Dramatically and Demonstrably Differentapproach to Maximising yourCustomer Relationships.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)

Presenter

Andy Hanselman of Andy Hanselman Consulting

Andy Hanselman is a recognised speaker on business competitiveness and differentiation. With over 30 years' experience, he speaks at conferences and events worldwide. He has built a strong reputation for his down-to-earth approach offering no-nonsense 'stuff' that people can use back in their business immediately to improve their competitiveness. By sharing examples that resonate with the audience and telling stories they can learn from, Andy offers practical, stimulating and fresh ideas.