Diagnosing, resolving, and managing issues within an established sales team

Duration: 25 minutes

Learning objectives: Diagnosing, resolving, and managing issues within an established sales team when you are in a new sales management role

Credit CPDEx:1.0

Tag(s) English, Video, Conference, Level 6, Sales Manager (first line), Sales Leader (second line +), Coaching and Mentoring, Preparing and Presenting Solutions, Team Performance, Change Management, Future Focus and Innovation, L6L3

Diagnosing, resolving, and managing issues within an established sales team

Description

Recommended audience

Sales Leadership & Management Professionals
Head of Sales
Sales Directors
Account Directors

Type of audience

English-speaking UK and International

Description

Diagnosing why a sales team might not be achieving their target can be difficult. Managing the change process to resolve any issues and maintaining consistently high sales levels after that can be equally as difficult.

Anna discusses how she changed the performance of the Commercial Team, and Aberdeen Football Club by addressing the organisational and psychological obstacles to hitting their peak.

Key takeaways

Diagnosing the fail points of a sales team
Managing the change process in improving an established sales team
The importance of having a sales team you trust when representing an emotive brand

CPD Points

CPD Points: One

Presenters

Anna Mackenzie - Commercial Manager, Aberdeen Football Club