
Recommended audience
- Anyone who has to convince customers or even internal stakeholders.
- Particularly interesting for those who are directly involved or support B2B sales.
Type of audience
UK and International
Description
The more tailored our sales presentation, the more we increase our chances to get our message to anchor in the heads of our audience, be convincing and be remembered. One size doesn’t fit all. Must adapt in. Must use integration. Adaptation and integration are the key cogs for persuasion if we want to get our customers leave their status quo, consider change and change with us, going forward with our proposed solution.
Join this workshop with our guest speaker George Pastidis, Head of Sales Enablement Programs Ericsson, and learn how to persuade B2B buyers today, delivering convincing and memorable, winning presentations!
Key takeaways
- Be remembered.
- Be convincing.
- Increase your chances to win your deal.
CPD Points
CPD Points: Two (when attending live) or one (watching the recording)
Presenter
George Pastidis F.ISP, Head of Sales Enablement Programs at Ericsson
George Pastidis is a passionate sales trainer, sales coach and sales enablement practitioner author of the book "90 Short Stories for Better Business" published in 2022. George joined Ericsson in 2013. Based in Paris France, he is the Head of Sales Enablement Programs, leading globally the delivery of sales trainings across the world. In 2020, Sales Enablement Collective (SEC) included George among the top 20 more influential sales enablement leaders globally, and in 2022, CloudShare had him in the 19 top sales learning leaders who are worth following in the social media. George loves sharing his thoughts and experience through his personal sales blog www.georgetalksales.com.
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