Transform how you sell by harnessing the principles of account-based marketing

Duration: 52mins - As a result of joining this event you will know more about how to use ABM and sales processes and tools which will enable you to sell more with less effort.

Credit CPDEx:1.0

Tag(s) Business, Leadership, English, Level 4, Level 5, Inside Sales, Field Sales (territory or product focused), Sales Manager (first line), Sales Leader (second line +), L3C1, L3B4, L3C4, L2S3, L3S3, L4B3, L4C2, L4C9, L4B1, L4B2, L4B7, L4C1, L5B1, L6B1, L6B2, L6C1, L6C3, L6L4

Transform how you sell by harnessing the principles of account-based marketing

Description

Recommended audience

Anybody involved in frontline business-to-business (B2B) selling, especially managers and leaders who can set direction and build processes.

Type of audience

UK and International

Description

In this session, we will be exploring the key principles and ideas of account-based marketing (ABM) showing how they can be utilised throughout the sales funnel to improve the way you sell.

We will consider the methods and tools that underpin ABM to look at how we can embed them into a sales process to drive greater interaction and embrace more creative and dynamic content to ultimately close more deals with less effort.

Key takeaways

Understand the power of truly knowing what your customer is interested in.
Learn how to harness processes and tools to improve engagements with your customers.
Identify new ways of delivering compelling content to your customers to improve your one-to-one sales.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)

Presenter

Steve Robinson, CEO, Sales Engine

As CEO of Sales Engine, Steve has helped hundreds of organisations hone their approach to winning public and private sector business both in the UK and overseas. This includes running major consultancy projects for blue chip clients in the services, logistics, construction and technology sectors. He also has extensive experience of supporting B2B organisations to develop their business development strategies and improve their sales performance.