AI in sales: threat, opportunity or this year's fad?

Duration 55 minutes: As a result of attending this event, you will know more about what AI should do to add value to your sales effort (rather than what it could do). This will help you plan for the implementation of AI and to hone the skills and capabilities which human sellers will need in the future.

Credit CPDEx:1.0

Tag(s) Business, Leadership, Self, English, Level 4, Level 3, Level 2, Level 5, Level 6, Field Sales (territory or product focused), Sales Manager (first line), Sales Leader (second line +), Finding & Qualifying Opportunities, Team Performance, Change Management, L3C1, L3B3, L3C3, L3C5, L3B5, L2S3, L3S3, L4B4, L4C6, L4C8, L4C3, L4C4, L5L1, L5B1, L5S2, L6S1, L6B1, L6B2, L6C1, L6C3, L6L1, L6L3, L6L4

AI in sales: threat, opportunity or this year's fad?

Description

Recommended audience

Sellers and their managers/sales leaders, those involved in sales enablement and marketers supporting lead generation.

Type of audience

UK and International

Description

According to Gartner, 60% of sales tasks will be undertaken by AI by 2028. Paradoxically, they also believe skilled sellers will be more important than ever.

How do sales leaders address these two paradoxes? And what action needs to be taken now to ensure that they are ready for a commercial reality in which Artificial Intelligence will be a significant part of the landscape?

Key takeaways

Generative AI - a pragmatic view, unpicking the hype and the fears.
What can AI feasibly do to help sellers sell?
Implications for selling and customer service roles.
Actions to take now.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)

Presenter

Robin Hoyle FLPI, Head of Learning Innovation, Huthwaite International

Robin is head of learning innovation at Huthwaite International. He has been a founder, director and sales director of several innovative businesses. He is the author of two books, a regular broadcaster and a blogger. He hosts a podcast called Workplace Learning Matters and is chair of the biannual World of Learning conference in London and Birmingham.

In 2021 and 2022 Robin was named as one of the 15 most influential people globally, working in learning and development (L&D), and one of the 25 L&D experts to follow.