
Recommended audience
- New business sales leaders and account directors
- Sales professionals
- Account managers
Type of audience
UK and International
Description
In a world where product and service differentiation is scarce, you and how you sell is the one true differentiator everyone and every organisation can leverage.
Being able to identify, classify and adapt to differing profiles of customers is a key skill to build affinity which will fast track sales, build trust and improve conversion ratios. But the key to being able to adapt is self-awareness of your own behavioural preference and being able to understand your impact on others and manage it #chameleon.
IToo many profiling tools like to typecast people into one behavioural style, and although it makes it more complex, we need to understand all the blend of behavioural styles.
If I could go back in time to teach my 20-year-old self anything, this would be it!
Key takeaways
- Learn how to understand your own unique blend of behavioural preferences and manage them effectively to be the best version of yourself you can be.
- Understand how to easily identify behavioural preferences in others.
- Deploy Adaptive selling techniques to improve conversion ratios.
CPD Points
CPD Points: Two (when attending live) or one (watching the recording)
Presenter
Mark Erskine F.ISP, Director and Founder of Seller Performance
Mark Erskine is Director and Founder of Seller Performance and a highly experienced sales performance specialist, with over 35 years' experience in business-to-business sales at corporate level. Mark is the joint UK Partner, Master Trainer and Coach for LIFO® behavioural profiling, a qualified business coach and mentor, trained facilitator, and former Miller Heiman Independent Consultant. He is an Independent Consultant.
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