From frustration to partnership: How to get the most out of your marketing team

Duration 45 minutes: As a result of joining this event, you will learn how to get the most out of your marketing team, which will enable you to move from frustration to partnership and improved business performance.

Credit CPDEx:1.0

Tag(s) Self, English, Level 4, Level 3, Level 5, Level 6, Inside Sales, Field Sales (territory or product focused), Sales Manager (first line), Sales Leader (second line +), Finding & Qualifying Opportunities, Customer Experience, Change Management, Digital Skills, Governance and Risk, L3B5, L6L3

Description

Recommended audience

Sales Directors, Managing Directors and CEOs

Type of audience

UK and International

Description

Are you frustrated by your marketing team? Feeling like they don't understand your business needs? Or that they're living in an ivory tower?

If the answer is yes - this is the session for you.

Marketing experts, Alex O'Rourke and Chris Lock, have held leadership positions at some of the world’s most successful multinationals and SMEs. Over their 25-year careers, they found their sales teams calling out the same frustrations with how marketing operates time and time again:

Marketing is out of touch with what the business needs.
Marketing can't speak the language of business and sales.
Marketing processes are slow, and solutions are always delivered too late.

In this session, Alex and Chris aim to bridge the gap between sales and marketing. You will walk away with:

Expert insight into what marketing should be doing for you.
Practical advice on partnering with your marketing team, so you can get the most out of them and ensure they’re delivering what you need.
Case studies to support an evidence-backed case for leveraging marketing in your business to drive both short and long term performance, alongside actionable tips to enable effective collaboration between sales and marketing to deliver this.

Key takeaways

A better understanding of what marketing should be doing for you.
Practical advice on how to get the most from their marketing teams.
Case studies to support an evidence-backed case for leveraging marketing in your business to drive both short term and long-term performance.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)

Presenters

Chris Lock and Alex O'Rourke of LockSmith

Chris Lock and Alex O'Rourke (nee Smith) are experienced marketing leaders who are passionate about unlocking the potential in brands by growing the people behind them. They both spent 25+ years in businesses like Diageo, Coca-Cola, Fever Tree, Feel Unique and Lily’s Kitchen, working across marketing, innovation, and senior leadership teams. Their experience taught them how critical a strong, supported and integrated sales and marketing team is to driving breakthrough performance.

Chris and Alex set up LockSmith to ensure the people behind the brands have the functional skills they need to be brilliant at their job, and the leadership skills they need to get it done effortlessly. To date, they have trained over 1,000 marketers from the likes of Tate & Lyle, Beam Suntory, William Grant, Vodafone, Yeo Valley, UKTV and Edrington.