Recommended audience

Salespeople (SDRs, account managers, new business), sales leaders, resales, marketing and c-suite

Type of audience

UK and International

Description

There are products, brands and people that seem to be the most obvious choice when you are thinking about buying something. Whether that's an iPhone, a Volkswagen, or Gary V these people and products seem to stand out. Perhaps they are better than their competitors or perhaps people just THINK they are better, whatever the situation they just seem more accessible, more attractive or more appropriate. They seem like the obvious choice.

You can make yourself the obvious choice in the eyes of your client, your industry, even your boss by following some simple steps in how you behave, how you speak and how you interact in the digital world.

Key takeaways

• An understanding of how you need to shepherd your own brand and appearance online.
• The importance of taking the skills you already have and digitising them.
• How being human and listening as well as speaking is your differentiator.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)

Presenter

Adam Gray L.ISP, Co-Founder of DLA ignite

Adam Gray is co-founder of DLA Ignite the world's only strategic social media consultancy and training company. DLA Ignite has partner resellers in Europe, Australasia, North America and South America and is constantly developing new programmes to address market needs and changes in both the digital world and the business landscape. DLA Ignite have recently launched their ISP certificated training programme which gives people a recognised achievement certificate to add to their sales toolkit. The purpose of this training is to help businesses and the individuals within take control of their own digital presence and use it in the most effective way to create conversations and commercial interactions with the people they need to influence: customers, prospects, employees, potential recruits and their industry.