Communication Intelligence for B2B sellers

Duration 56 minutes: As a result of joining this event, you will know how to apply neuroscience principles to enhance your communication strategies, which will enable you to align your messaging with the way your clients' brains process information, leading to more effective and persuasive interactions.

Credit CPDEx:1.0

Tag(s) Business, Leadership, Self, English, Level 4, Level 3, Level 5, Level 6, Field Sales (territory or product focused), Sales Manager (first line), Sales Leader (second line +), Collaboration and Relationships, Coaching and Mentoring, Team Performance, Digital Skills, Governance and Risk, Personal Performance, L3C1, L3B4, L3C4, L4B4, L4C6, L4C8, L4L2, L4L6, L4S2, L4S3, L4B6, L4C7, L4B1, L4B2, L4B7, L4C1, L4L4, L5L4, L6C3, L6L4

Description

Recommended audience

B2B sellers

Type of audience

UK and International

Description

In this dynamic workshop designed for B2B sellers, participants will explore the nuances of mastering client communication within complex sales environments. We will delve into the common challenges sellers face in capturing and maintaining client interest, identifying key missteps often made in communication strategies.

The session will provide actionable insights on crafting memorable meetings and the art of persuasion through an understanding of neuroscience. Learn how to align your communication techniques with the cognitive processes of your clients, ensuring your messages resonate deeply and effectively. Join us to enhance your skills and engage more successfully with your clients, using scientifically-backed strategies to work harmoniously with the human brain. This webinar promises to be an enlightening experience, empowering sellers with the knowledge to thrive in their client interactions.

Key takeaways

Strategic Communication Techniques:Delegates will learn how to refine their communication strategies to avoid common pitfalls and use neuroscience principles to enhance client engagement. This includes tailoring messages to better suit the cognitive preferences of their audience, ensuring clearer and more impactful interactions.
Engaging Communication Mastery:Participants will master the art of making their communications engaging, learning to avoid critical pitfalls that lead to disinterest and disengagement. This includes understanding which approaches can detract from the effectiveness of their message and adopting strategies that captivate and hold the attention of their clients throughout the interaction.
Applied Neuroscience in Sales:Delegates will take away a fundamental understanding of how neuroscience can be applied to sales techniques. This knowledge will enable them to design communication and persuasion strategies that work with, rather than against, the natural cognitive functions of their clients, leading to more effective and successful sales interactions.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)

Presenter

Shelley Walters, CEO and founder, The Sales Counsel

Shelley Walters, a renowned sales expert and international corporate speaker, brings over 15 years of B2B and B2C sales experience. Founder and CEO of The Sales Counsel, she pioneered a remote sales education platform in Africa. Having collaborated with giants like Coca-Cola and BMW, Walters champions the belief that individuals can transcend their backgrounds and self-doubts to achieve unparalleled success.