Using LinkedIn to supplement your sales outreach and engagement strategy

Duration 41 minutes: As a result of joining this event, you will know how to embed social selling into your sales process and strategy, casting a wider net and attracting the new generation of decision makers that utilise the platform to stay informed and connected with professionals that will bring benefit to their business.

Credit CPDEx:1.0

Tag(s) English, Level 4, Level 3, Level 2, Level 5, Level 6, Inside Sales, Field Sales (territory or product focused), Sales Manager (first line), Sales Leader (second line +), Coaching and Mentoring, Finding & Qualifying Opportunities, Governance and Risk, Personal Performance, L3C1, L3B4, L3C4, L4B6, L4C7, L6B2, L5B4, L6L1, L6L3

Description

Recommended audience

All sales professionals

Type of audience

UK and International

Description

The art of social selling fuses sales and marketing to establish a personal brand. Warm up your outreach by using the platform as a means to educate and inform. As we all know, one of humankind's favourite pastimes of today is scrolling through social media. Companies and sales professionals can leverage this trend by falling in with their prospective and existing customer's line of sight when they do. This session will teach you how utilise LinkedIn and LinkedIn Sales Navigator to research potential customers, create an engaging means to connect with them, and to align your profile and messaging to shine. Adopt a consultative sales approach, focused less on pitching and more on generating engagement.

Key takeaways

Understand how to use LinkedIn as a tool to research prospective customers and keep on eye on what businesses and positions they might transition into in the future.
Refine your profile and messaging to create a personal brand.
Better define your ideal customer to start sharing engaging and educational content that resonates.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)

Presenter

Sam Aldridge, Senior Consultant at Change Connect

Sam Aldridge is a Senior Consultant and Regional Manager with a proven track record of driving growth and profitability in small to midsize businesses. Before Consulting, Sam spent over 5 years in new B2B business development within the renewables and financial sectors. Now specialized in developing and executing tailored business strategies that maximize efficiency and competitiveness, Sam's expertise lies in identifying market opportunities, optimizing sales and operational processes, and fostering sustainable growth.