Recommended audience

Salespeople working across all industries and sectors

Type of audience

UK and International

Description

When pipelines are healthy we talk to our prospects, build rapport and deepen our relationships. This makes us feel happier because when trust forms we have authentic conversations with our clients about the challenges and problems that we as salespeople can help to solve.

In this session, Alex Abbott will show how using social media will help you to develop trust and scale the number of meetings you have. Alex and his team each facilitate between eight and 15 meetings a week and he says their clients regularly see a 30-fold increase in meeting generation and a 6.4 x increase in stakeholders engaged with each active account.

Imagine how much pipeline you could generate from having that many meetings with your target audience!

Key takeaways

• Learn how to develop your personal brand in sales.
• Learn how to create commercial conversations at scale.
• Deepen and widen your footprint in each account, effectively.

CPD Points

CPD Points: One (when attending live) or half a point (watching the recording)

Presenter

Alex Abbott is a fellow of the Institute of Sales Professionals, founder of Supero and creator of the Conversation Operating System.

Alex has a 30-year sales career spanning three continents, 23 years in business-to-business selling, with five president club wins across three companies. His latest roles were building a $22m annual recurring revenue (ARR) business from scratch and leading a 43-strong sales team transforming to a value-based sales approach and quadrupling average order value (AOV) within 18 months. One thing has remained constant in Alex’s career, and that is the ownership of pipeline development, the lifeblood of every business.