Host:

Anoop Nathwani, Founder and Director, Consortio Consulting Ltd

In his session, Anoop provided the audience with an insight into the importance of Alliances and what is required to achieve success in partnering, which leads to increased Sales as one of the key measures.

Key Takeaways

• CEOs of companies are actively looking at Alliances to grow, disrupt, create competitive advantage and drive new profitable sales revenues
• The capabilities, competencies, skills, and behaviours of people and the resultant culture are very different in Alliances versus Sales
• Alliances is not Sales, but if done correctly can lead to breakthrough value, which can be measured as Sales