How emotions drive customer decisions

Duration: 59 minutes (Part 1 - 25 minutes. Part 2 - 34 minutes).

Learning objectives: Understanding how emotions drive decision making

Tag(s) Business, English, Level 6, Inside Sales, Sales Manager (first line), Coaching and Mentoring, Team Performance, L6L2

Description

Host:

Jeremy Moore BSc, MBA - Co-Founder Riddlebox (a sales performance consultancy).

Jeremy says - "Positivity and self-belief will help sales professionals to sway the mindset of potential customers and affect the outcome of their meetings. An adept salesperson will have the emotional intelligence to read the mood and personality type of the person they are meeting, and frame the conversation to suit.

The competitive battlefield for products and services is an emotional one. It is only people who get their heads around that who are going to win.If you want a customer culture you have to base it around how your customers feel, not how they think."

Key takeaways:

The roles emotions play in decision making
How our thinking and feeling affects our performance and process
How to use this knowledge to create a powerful customer culture

Courses in package:

	Title	Credit(s)
1	How emotions drive customer decisions - Part 1 View Details	CPDEx:1.0
2	How emotions drive customer decisions - Part 2 View Details	CPDEx:1.0