Duration: 61 minutes
Learning objectives: Discover counter-intuitive research that’s tested and proven to help you make a bigger impact in your sales interactions.

Recommended audience
- Sales Professionals
- Account Executives
- Sales Management & Leadership Professionals
Type of audience
English-speaking UK and International
Description
Traditional approaches to customer conversations are holding you back from breakthroughs in your sales interactions. You may have good intentions, but they might be matched to the wrong instincts because many so-called selling best practices are not proven.
In fact, it’s often the most counterintuitive skills and techniques that have the greatest potential to create opportunities and drive more business. And there’s new research to prove it.
Key takeaways
· Discover counter-intuitive research, tested and proven to help make a bigger impact in sales interactions.
· Explore the skills and techniques needed to convince prospects to change and choose you.
· Learn how to articulate value throughout the buying cycle, from the first sales interaction to close.
CPD Points
CPD Points: One
Presenters
Tim Riesterer – Chief Strategy Officer, Corporate Visions
Tim Riesterer, co-author of“Conversations that Win the Complex Sale”and“The Three Value Conversations”shares fresh, ground-breaking research that challenges conventional selling wisdom—and shows you how making simple but powerful changes to your approach can give you the breakthroughs you need to win.
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