The benefits of moving from old-style, ‘sheep dip’ sales training to coaching - benefits that are seen in turnover, motivation, staff retention and other key business metrics - are well documented. Precisely how you convince experienced sales people who have not come across work-based coaching before to go along with it is less clear cut.

In an innovative seminar for the Association of Professional Sales, a team of Talent Managers and newly qualified coaches from Level 3 communications gave insights into what to expect when you try to teach old dogs new tricks.

The videos below are presented by: Kathryn Barlow, Lance Mortimer, Neil Gallagher and John Bezant