Recommended audience

• All Sales Professionals

Type of audience

English-speaking UK and International

Description

The digital revolution is here to stay and social selling is about engaging authentically with prospects on social media who have a solution you can sell or a problem that you can solve. The goal is to allow people to engage with you and your brand on the platform of their choice.

During the informative and action-driven presentation, Warren will take you through his 3-step online methodology from taking a visitor to a prospect and a repeat customer with 90% of prospects ignoring cold outreach it’s important to know how to engage with prospects differently on each of the social networks.

Key takeaways

· Why “audience first” social selling is the future.

· How to take an online visitor and turn them into a customer who is a brand advocate.

· Why native social selling will always win more business.

CPD Points

CPD Points: One

Presenters

Warren Knight – Digital Transformation Leader

Warren Knight has dedicated the last 15 years to helping leaders understand how technology drives business success: how it allows them to build a more efficient and sustainable organisation and digital footprint, ensuring a brand fit for the future.

Warren’s global experience includes building several multi-million $ businesses, and today, as a world-leading thought leader, speaker, author and coach, his focus is on driving digital leadership. He helps future-focussed champions to embed digital transformation in the heart of their organisation and to identify and adopt new ways to innovate every day – empowering employees and creating new ways for digital-only customers to engage and buy.