The Association of Professional Sales was delighted to host and launch the first ever sales enablement group, globally focused on providing best practice for practitioners seeking insight from peers and professionals in the role. There is a lot of external advice on how to define, develop and execute a sales enablement strategy, but to really understand it you have to be in the role or focused on it as part of your sales leadership role.

The purpose of this half-day conference was how to define sales enablement in your company, define the destination, understand how to get started, or how to move forwards from where you are towards world class.