Social Selling: The New Account Door Opener

Duration: 57 minutes

Learning objectives: What Social Selling is in relation to the sales process and how to get started using social selling to open new opportunities.

Credit CPDEx:1.0

Tag(s) Business, English, Level 3, L3C1

Social Selling: The New Account Door Opener

Description

Recommended audience

All Sales Professionals

Type of audience

English-speaking UK and International

Description

The Buyer Dynamic has changed and is never going back. It is harder than ever to get to the decision-maker you want to reach. How do you differentiate yourself and open more doors? What actions can you take to increase your success rate?

Could you be utilising social media to create meetings, accelerate your pipeline and generate more revenue? What would be the impact if you were able to create just one additional meeting per week?

For a while, Social Selling has been the most mentioned sales term and yet few correctly understand it or employ it as part of their sales approach. Social Selling is a methodology, not a tool and learning these new skills is key to remaining relevant and successful in Sales, as we progress towards 2020. Learn where and how to use Social Selling as a new tool in your sales kit bag.

Key takeaways

· What Social Selling is and where it fits into your sales process

· How specifically to use Social Selling to open closed doors

· Steps to get you started on your Social Selling Journey

CPD Points

CPD Points: One

Presenters

Ian Moyse – Natterbox

Ian Moyse has been a leader in the cloud industry for over 12 years and is Sales Director, at Natterbox. Ian sits on the boards of industry bodies FAST and the Cloud Industry Forum and in 2016 & 2017 Ian was a judge on the UK Cloud Awards.

Ian has been rated the #1 Global SaaS influencer (Klout) and #1 cloud social influencer from 2015-2017 (Onalytica). He is widely published on Cloud and is an approved writer for Cloudtech and has been published by the National Computing Centre.

Ian sits as a Non-Exec on the Social Selling Specialist Firm Digital Leadership Associates and is widely known as a leading Social Selling advocate. Ian is a Fellow of the ISP.