Recommended audience

• Sales Professionals
• Account Managers

Type of audience

English-speaking UK and International

Description

Recent CEB research stated that there are more people than ever involved in the buying cycle, on both sides.

Despite all of the tools available to suppliers, poor client relationship are still a key reason why businesses lose existing contracts or fail to grow sales revenue.

As companies invest time and effort in tools to grow their community, they often fail to recognise if they are doing this effectively or just making up the numbers.

James argues in this webinar that too many companies in B2B fail to measure what matters and in doing so put existing accounts at risk in theirtarget market. He explains what best practice in client relationships looks like, how current technology can assist this process, and what you can do to stop contracts from being lost.

Key takeaways

· Best practice in client relationship management

· Understand the client relationship technology available today

· The Top 10 Tips to prevent contract losses

CPD Points

CPD Points: One

Presenters

James Ward F.ISP – Managing Director, Clientshare

After graduating from Lancaster University, James’ developed a solid background in B2B relationships.

He launched Clientshare realising that dialogue between buyers and suppliers simply wasn’t good enough in today’s digital economy.

Previously he was at Xerox Corporation leading the financial and professional services sector.

Outside of work he loves playing hockey and squash.