Learning objectives:How to successfully engage and sell to senior executives or the "C-Suite".
Recommended audience
- Sales Professionals
- Sales management & leadership professionals
- Head of Sales
- Account Director
Type of audience
English-speaking UK and International
Description
In his session Phil Jones MBE, Managing Director of brother UK shared details of the winning pattern that brother UK have developed to cut through noise, joining up sales targeting with powerful marketing messaging to increase your chances of hitting the Senior Exec sweet spot.
Key takeaways
· Understand what the current priorities and business landscape the CEO is operating within.
· The importance of preparation, research and relevancy before you make an approach.
CPD Points
CPD Points: One
Presenters
Phil Jones MBE - Managing Director of brother UK
Phil Jones is Managing Director of Brother UK. Starting as a fax salesperson at Brother UK in 1994, he worked his way up through the business to be appointed its leader in 2013.
What makes him unique is that he is leading a large business and can share relevant insights for B2B audiences based on the very latest insights and experiences as a leader.
Appearing at over fifty business conferences, sharing his views around Leadership, Effective Thinking, The Winning Patterns of Successful people and Workplace Culture, he describes himself as a ‘practivational’ speaker, keen to provide practical insights and actionable outcomes for a keynote audience or as MC for a conference.
Awarded an MBE in the June 2016 Birthday Honours List for Services to Business, he is a fellow of the IoD and a Companion of the Chartered Management Institute, among a list of other business accolades.
| Title | Credit(s) | |
|---|---|---|
| 1 | CPDEx:1.0 | |
| 2 | CPDEx:1.0 |
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