Recommended audience
- Sales Management & Leadership Professionals
- Head of Sales
- Sales Directors
- Account Directors
Type of audience
English-speaking UK and International
Description
For many years, marketing and sales were considered by many to be one and the same thing. In many companies, they worked in tandem.
But through the 20th century, these two disciplines became separated and now, in many companies, they are at odds.
This session argues that these two departments, both designed to bring in revenue for a business, should be fused more closely and harmoniously together to achieve this goal. It explains how sales and business leaders can do this.
Key takeaways
· Why sales & marketing should be closely aligned
· The 4 types of sales & marketing fusion
· 10 activities to create a harmonious fusion
CPD Points
CPD Points: One
Presenters
Ben Dorks – CEO & Founder, Ideagen
A Chief Executive Officer with an extensive commercial and sales background and a technical understanding of software development and how this can be applied and deployed in tangible vertical applications.
He also has a background in creating and managing a commercial growth strategy delivering double-digit organic growth and increased NRR execution.
Experienced in multiple acquisitions +15 - acquisition profiling, transaction and full integration and operational performance, he is a great believer in the power of communication, collaboration and coaching to improve performance.
His goal is to create organisations with clear vision and purpose and a performance-led culture through the introduction of OKRs to deliver a continuous transformation plan with immediate benefits.
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