Collecting Sales Data & Intelligence

Duration: 44 minutes

Learning objectives: How data and insights can drive performance

Credit CPDEx:1.0

Tag(s) English, Video, Level 5, Sales Manager (first line), Sales Leader (second line +), Coaching and Mentoring, Finding & Qualifying Opportunities, Change Management, L5B2, L5L1, L5B1, L4L3, L5L3, L4L4, L5L4

Description

Recommended audience

Sales Professionals

Type of audience

English-speaking UK and International

Description

As sales leaders in today’s increasingly competitive industries, companies must adapt to changes in the business landscape more rapidly than their competition.

Doing so means equipping our sales force with the latest sales approaches and techniques to meet customer needs and achieve bottom-line results.

In this session, you will learn how sales data and intelligence can drive sales performance and how you can build & deliver sales enablement and coaching programs, based on sound and scientific data, that lead each of your salespeople to personal sales success.

You will also learn how to get the buy-in of directors and CEOs to support your approach in using Big Data to design KPIs that are aligned to the needs of the business.

Key takeaways

· Why collecting sales data and intelligence is key to improving sales performance

· How to determine the drivers for sales success using Big Data

· A Best Practices example using Big Data to coach sales reps and where you can start today

CPD Points

CPD Points: One

Presenters

Stefan Funk – Global Program Lead for Data-Driven Sales Coaching, SAP Sales Learning

Stefan Funkis Global Programme Lead for Data-Driven Sales Coaching at SAP Sales Learning. He is also responsible for communications, business impact and thought leadership. In this capacity, he draws on years of experience in sales enablement, business development and marketing.