Recommended audience

• Sales Professionals

Type of audience

English-speaking UK and International

Description

Negotiation is agreeing on the terms within which two parties agree to operate, The Hollywood interpretation of a good negotiator and the real-life business expectation of a good negotiator tend to vary wildly.

How do we make sure that our approach to negotiation is what our company and customers expect? And what steps do we need to take to ensure a successful and profitable outcome for all involved?

Key takeaways

· Insights into the behaviours that world-class negotiators use

· The importance of robust preparation and planning

· The top mistakes that can make negotiations fail

CPD Points

CPD Points: One

Presenters

David Freedman - Director of Sales, Huthwaite International

David began his career in economic development before moving to Paris for three years as the speechwriter for the President of IBM Europe. He later founded marketing services consultancy The Business Works, and then became Managing Director of Hill Murray Public Relations where he provided strategic marketing consultancy at CEO level for high-profile companies.

David joined Huthwaite International as Business Director in 2002 and is now Head of Business Development leading the team that wins and grows global enterprise business for all sectors.

He is a Fellow of the Institute of Sales Professionals, sits on the Management Consultancies’ Association Council and is a former Chairman of the Chartered Institute of Public Relations MarComs group. He has also been on the judging panels for the National Sales Awards and the National Business Awards.