How a 112 year old traditional industrial company uses new technology & digitalization to drive sales

Duration: 28 minutes

Learning objectives: What Digitalisation means to a traditional industrial company.

Credit CPDEx:1.0

Tag(s) English, Video, Conference, Sales Manager (first line), Sales Leader (second line +), Preparing and Presenting Solutions, Change Management, L6L3

How a 112 year old traditional industrial company uses new technology & digitalization to drive sales

Description

Recommended audience

Sales Leadership & Management Professionals
Head of Sales
Sales Directors
Account Directors

Type of audience

English-speaking UK and International

Description

How a 112 year old traditional industrial company is using new technology and digitalisation to drive sales and market activities.

Key takeaways

· What does Digitalisation mean for a traditional industrial company.

· How SKF has challenged the Sales organization.

· The reaction of SKF’s Customers in the Industrial Market to new technology and digitalisation.

CPD Points

CPD Points: One

Presenters

Erik Nelander - President Industrial Sales EMEA, SKF

Erik is a Swedish business executive who has a Master of Business Administration from the School of Business, Economics and Law at the University of Gothenburg. Erik worked in various executive roles for companies in Swedenand internationally.