Recommended audience

• Sales Professionals
• Sales management & leadership professionals

Type of audience

English-speaking UK and International

Description

A simple google search will quickly demonstrate the proliferation of “ethics, values and integrity”as topics, buzzwords and apparent ‘differentiators’ in business today.

Blogs, podcasts, LinkedIn, YouTube, corporate communications and CSR; it appears everywhere. But, scratch away at the surface and you’ll soon find that all that talk doesn’t necessarily permeate through to the front line of modern business and ultimately the experience for us all as customers, consumers or citizens.

In this webinar, Barry explains how by concentrating on our own values and ethics we can benefit from sustainable pipeline and business growth.

Key takeaways

· The value of values; what happens when people get behind this

· The value of research and insight; what happens when you become an SME

· The value of process and inclusivity; APS, learning and continuous development

· The positive impact on brand and talent

CPD Points

CPD Points: One

Presenters

Alex Coates - Director of New Business Accounts, CDS

As a Founding Fellow of the Institute of SalesProfessional Alex has been instrumental in promoting the institute's ethical mission, namely;

1. Maintain the highest standards of integrity in all business relationships
2. Provide customers with a buying experience in which we “do the right thing and thereby get the right results”
3. Promote and protect good sales practices
4. Always act in line with the organisation’s values, code of conduct and within the law