Host: Les Hines - RevenueTEK

You’ve done the hard work in building relationships with a client and securing business with them. Now, the opportunity is to maximize the sales potential with that client, but how can this best be achieved?

In this session, you’ll be provided with insights on how to utilize cross-selling and upselling to do this and be provided with tools to help you plan your customer sales strategy. From mapping out what the customer buys against what you have to offer; to establishing the relationships that you need and the value that the customer could benefit from in an up-selling scenario.

What you will take away

• How to identify up-selling and cross-selling opportunities
• How to move up the value and customer relationship chain
• Preparing for client conversations