Host: Mike Hurley and Andrew Trender

Businesses and their sales managers should take time to review their sales capability. 

Ensuring that a business is targeting the right customers and qualifying the right opportunities is vitally important. 

This webinar discusses how we can do this well(recorded during the pandemic lockdown of 2020).

Key takeaways:

• What customer information is important and where to find it
• How to deal successfully with common challenges when responding to tender
• Responding successfully when dealing with Procurement Departments
• How to prioritize prospecting activity with both existing and potential customers 
• Evaluating customer needs and calculating value for both businesses