The Future Sales Manager - The impact to you and your customers

Duration: 22 minutes

Learning objectives: Understand the manager's role in developing a team, engaging customers, and using technology to create a more predictable business.

Credit CPDEx:1.0

Tag(s) English, Video, Conference, Sales Manager (first line), Coaching and Mentoring, Preparing and Presenting Solutions, Change Management, Governance and Risk, Personal Performance

The Future Sales Manager - The impact to you and your customers

Description

Recommended audience

Sales Management & Leadership Professionals

Type of audience

English-speaking UK and International

Description

The future of the sales manager will have a massive impact on the manager, sales team, and customers. Cathy Ward looks at some of the changes that are already upon us and what they will likely look like in the years to come.

Key takeaways

· Different approaches to sales management to develop your team across generations

· A services-led approach to engaging your customers, focusing on their business outcomes.

· Using intelligent technologies to create a more predictable and successful business

CPD Points

CPD Points: One

Presenters

Cathy Ward - Global COO, SAP Innovation Services

With a career now spanning over 27 years, Cathy Ward has worked in technology from small start-ups to big corporations, and now at SAP as the Chief Operating Officer (CAO). She has taken on 16 different roles, and according to Cathy, invested 50,000 hours into her craft.

Additionally, having worked across many countries around the world, she has shifted from sales to chief officer roles locally and globally across customer life cycles.