Host: Mike Adams 

Storytelling provides salespeople with a path to both rational and emotional connection with their clients, to help salespeople build trust, make the case for change and support their client’s crucial decisions. With story examples, Mike provides a framework to help you collect and develop your best business stories. And he shows how these stories can be used to support each part of the sales process for any type of sales team. 

Key takeaways:

• An understanding of what a good business story is and how to construct and deliver one
• An appreciation of sales discovery as ‘story seeking' and 'story sharing' and a more human approach to client conversations.
• Knowledge of the key types of sales story and how to build your company story bank
• How to avoid the common pitfalls of sales storytelling