Duration: 38 minutes
Learning objectives: Strategies for mitigating competitive threats
Recommended audience
- Sales & Account Management Professionals
Type of audience
English-speaking UK and International
Description
As salespeople, we will always be dealing with some kind of competitor.
How do we address some of the challenges that they present in the current climate?
How do we endure that we are winning business more often than our competitors?
What can we do to tip the odds in our favour in a professional and ethical way?
Key takeaways
- How to gain market share over our competitors
- Why it’s important to get to know our competitors and how to do that
- Preventing competitors from taking our customers
- What to do if our offering is the same as our competitors
- What to do if the competition are behaving unethically
CPD Points
CPD Points: One
Presenters
Mike Hurley & Andrew Trender
Mike Hurley
A founder of Ghostarm Ltd, Mike helps organisations improve Sales Effectiveness, through team mindset change, working to globally consistent world-class standards, methods and processes. He is a subject matter expert for strategic and tactical revenue generation.
Andrew Trender
With over 30 years in the IT Outsourcing Industry, Andrew has gained a considerable level of knowledge and experience in the areas of the development of quality net new business opportunities through collaboration with partners and how this interlocks with an industry best practice sales processes.
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