Recommended audience

• Sales Professionals
• Sales Management & Leadership Professionals

Type of audience

English-speaking UK and International

Description

This webinar is for anyone who is unsure about how to develop financially quantified value propositions that capture the attention of their customers.

It has been stated that few companies in the UK have bespoke value propositions for each customer. Many buying directors will confirm that only 1% of their suppliers have value propositions and for those suppliers, they are prepared to pay a premium to deal with them.

Any supplier who can create a value proposition that demonstrates how they can help their customers grow their profits will always succeed.

This webinar discusses how to go about building a Value Proposition for each of your customers and some of the pitfalls and considerations you should be aware of. 

Key takeaways

• The definition of a “Value Proposition”

• How to build a Value Proposition

• The four pillars of a Value Proposition

• Protecting your Value Proposition

CPD Points

CPD Points: One

Presenters

Mike Hurley & Andrew Trender

Mike Hurley – Founding Fellow, ISP

As a Founding Fellow of the Institute of Sales Professionals and Founder of Ghostarm Ltd, Mike helps organisations improve Sales Effectiveness, through team mindset change, working to globally consistent world-class standards, methods and processes. He is a subject matter expert for strategic and tactical revenue generation.The way that companies provide products and services to their customers is changing. Mike helps companies adapt to that change, providing a positive customer experience, business, and economic growth.

Andrew Trender

With over 30 years in the IT Outsourcing Industry, Andrew has gained a considerable level of knowledge and experience in the areas of the development of quality net new business opportunities through collaboration with partners and how this interlocks with an industry best practice sales processes.