Recommended audience
- Sales Management & Leadership Professionals
- Sales Training or Learning& Development Professionals
Type of audience
English-speaking UK and International
Description
Learning and development have changed. Face-to-face or classroom settings are no longer the only options, nor are they always the best fit.
So, how do organizations make the most of this new landscape, regardless of experience, scheduling constraints, or budget?
How do organisations decide if training, mentoring or coaching would be the best solution for an individual or team?
What training principles and techniques can we use that are proven to deliver long-term results?
How can companies continue to ensure their accelerated programmes will drive long-term behavioural change, no matter what crises or events lie around the corner?
Key takeaways
- How to decide between training or mentoring as the best fit development solution
- How to deliver training solutions in any environment; Face-to-face, online workshop, correspondence or learning management platform.
- Understand the roles that sales and marketing play in managing the customer journey
- A case study of how Thatcher’s Cider launched its sales development programme to drive long-term behavioural change
CPD Points
CPD Points: One
Presenters
Steve Radford & Emma Cox
Steve Radford - Head of Sales Apprenticeships, The JGA Group
Steve is a work-based learning professional with over 20 years of experience in managing and training short-chain salespeople.
In 2018, Steve worked closely with the employer Trailblazer Group to develop the level-4 Sales Executive Apprenticeship Standard.
Steve now sits on the Education Board at the ISP and is Head of Sales Apprenticeships at The JGA Group - an ISP-approved training organisation and national apprenticeship training provider.
Emma Cox - Head of Field Sales, Thatcher's Cider
Emma is Head of Talent Development and Early Careers at Thatchers Cider Company as well as managing Thatcher's National ON and OFF field teams.
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