Recommended audience

• Sales Management & Leadership Professionals
• Head of Sales

Type of audience

English-speaking UK and International

Description

In this webinar, you will learn how the COVID-19 pandemic drove a rapid and sustained change in the business-to-business sales effort.

Not everything changed for sales professionals but there were significant changes in terms of the customer buying centres, with the continued rise in importance of the buying journey over the sales process.

These changes were the starting point for business to reassess their Go-to-Market approach over the coming years.

Recognising these changes is the first step in creating a future-proof Go-to-Market strategy.

This webinar identifies several themes and action areas to focus on as companies continue to grow and develop their businesses.

Key takeaways

· How the customers buying centres have changed

· Critical steps in transitioning to a digital selling Go-to-Market approach

· Why being data-driven is no longer a 'nice to have'

CPD Points

CPD Points: One

Presenters

Dr Jeremy Noad – Co-Author, “Selling Professionally-A guide to becoming a world-class sales executive”

As an advocate both of sales excellence and translating sales research into action, Jeremy is a 25-year sales and marketing veteran who has worked with sales organisations on all major continents.

Dr Noad guides and coaches sales leaders and their teams to transform sales performance and effectiveness. His present focus is on global sales effectiveness with a $20bn market leader. He completed his doctorate in improving sales performance at Portsmouth University.