Women in Sales - breaking down barriers

Duration: 40 minutes

Learning objectives: The competencies, skills, and qualities women in sales need and how the Sales Executive Apprenticeship can help reach that goal.

Credit CPDEx:1.0

Tag(s) English, Video, Level 4, Level 5, Sales Manager (first line), Sales Leader (second line +), Collaboration and Relationships, Preparing and Presenting Solutions, Future Focus and Innovation, L4L2, L4L6, L4S2, L4S3, L5S2, L6S1

Description

Recommended audience

Sales Professionals
Sales management & leadership professionals

Type of audience

English-speaking UK and International

Description

“Sales is the lifeblood of every company. However, it is still very heavily male-dominated.”-Women in Sales Awards

The issue of gender balance in the sales world is not new but incremental change has been given an enormous boost by recent global events. Sales is perceived by many as a male-dominated workspace where laddish behaviour is normalized.

Whether true or urban myth, the industry has done little to correct that perception.

So, here is the news! The paradigm shift in sales behaviours enabled by 2020’s unprecedented events has further consolidated the positive impact being made by women in sales. The collegiate and cooperative nature of modern selling combined with a less aggressive approach to winning and keeping business is a perfect combination.

International data proves that women in sales have a significantly higher percentage success rate at achieving targets than their male counterparts. Furthermore, the use of technology and virtual communication tools in customer experience management is providing the ideal platform for women in sales. The flexibility and efficiency offered by these increasingly utilized channels is playing to inherent strengths in both style and approach.

Barry Hilton from Mercuri International explores this with two Sales Apprentices from BSI and Rockwell and also looks at how the Sales Executive Apprenticeship qualification might just be the catalyst to help make a step change within the sales profession.

Key takeaways

· Clarifying the competencies needed to win and keep business in 2021.

· Identify the distinct changes within the sales environment for which female salespeople are ideally positioned to win business, strengthen results and increase customer loyalty.

· Hear from successful women in sales and what they are doing to stay successful and on target.

CPD Points

CPD Points: One

Panellists

Lynn Siggins – Technology Consultant Automation, Rockwell

Chaninah Dzialoszynski – Senior Business Development Executive, BSI

Hannah Saddington – IT Account Manager, Hewlett Packard Enterprises

Julie Nicholson – Head of Academy South, CCS Media

Interviewer

Barry Hilton - MD & Global Partner, Mercuri International (UK) Ltd