How to apply world class marketing principles to your sales career

Duration: 28 minutes

Learning objectives: Understand how to apply marketing principles to your career development

Credit CPDEx:1.0

Tag(s) English, Video, Level 4, Collaboration and Relationships, L4L2, L4L6, L4S2, L4S3

How to apply world class marketing principles to your sales career

Description

Recommended audience

All Sales Professionals
All Sales management & leadership professionals

Type of audience

English-speaking UK and International

Description

Professor Malcolm McDonald spells out how continuously successful companies use marketing to grow their profits and the capital value of their shares... but what has that got to do with the careers of salespeople?

He goes on to explore how these very same principles and processes can be used to develop successful careers.

His very first book of the 50 he has written was called: ”How to Get the Job You Want” It was a best seller and Professor McDonald is in the process of updating it in the light of his considerable commercial and scholarly work during the intervening years.

He will be joined briefly on this webinar byEdmund Bradford, who is a specialist in marketing and sales implementation.

Key takeaways

· The core principles of marketing

· Ten actionable propositions for career development

CPD Points

CPD Points: One

Presenters

Emeritus Professor Malcolm H.B. McDonald, MA(Oxon) MSc PhD DLitt DSc

Emeritus Professor McDonald is respected as a world leader in marketing and sales management, working with the biggest and best companies in the world in developing winning strategies.