Recommended audience

• Sales apprentices
• Sales Professionals
• Sales Management & Leadership Professionals

Type of audience

English-speaking UK and International

Description

The APS embraced apprenticeships from the early days and has brought employers together in Trailblazer Groups to produce apprenticeship standards for sales.

As the apprenticeship learning model is unique, it was appropriate to have a textbook designed to support sales apprentices, and here it is!

Authored by a well-known sales academic with a senior sales executive from a global company, this book offers thought-provoking theory and best practice in an easy-to-read style mapped specifically to the knowledge, skills and behaviours required by employers.

This webinar is an opportunity to listen to the authors about what the book covers and how it can be used in developing you or your team.

Key takeaways

· Why the book was written and who for

· What aspects of sales are covered in “Selling Professionally”

· How the book can help you with your CPD and apprenticeship studies

CPD Points

CPD Points: One

Presenters

Dr Jeremy Noad FRSA, Global Director Sales Effectiveness

with

Dr Beth Rogers PFHEA, a Principal Fellow of the Higher Education Academy