By attending this event, participants have the chance to see why – sometimes – better options are available than a “win/win” strategy. This session supports participants to use and plan optimal strategies for all their negotiations.

The phrase ‘Win/win’ is banded about far too often. When negotiating,
sales people often say ‘We want a win/win’, but what does that really mean, and
is it the only possible outcome?
When negotiating it’s important to recognise that although a win/win strategy
is often the best, (as it should be good for both parties and good for
long-term relationships). It can often result in reducing your
profitability.
A win/win isn’t always possible and there are always other options
available.
This webinar explains the five different negotiating plays that are available
and brings to life the pros and cons of each. We use the
world-renowned Thomas Kilmann Conflict model to help sales people recognise how
the right levels of co-operation and assertiveness leads to the right negotiating
strategy.
Key takeaways:
- Recognise the five different negotiation strategies
- Recognise the importance of co-cooperativeness and assertiveness in achieving a win/win
- Appreciate the pros and cons of each negotiation strategy to help you plan your approach
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