Description

How can I sell with authenticity, vision, and purpose? Is cold calling dead or just ineffective in 2021? Is it possible to build genuine rapport in a virtual sales setting? What is ‘ethical sales’ anyway?

In this post-pandemic, climate-centered, chaotic world we find ourselves in, salespeople across the globe are discovering that face to face selling has been replaced by a range of hybrid, virtual alternatives.

Alongside this, the purpose-driven business model is hitting the headlines for all the right reasons as a more holistic approach to doing business becomes more resilient, profitable, and attractive to today’s buyers.

So, what does this mean for sales, and how can we adopt a more ethical approach to selling that still generates real results?

Key takeaways

• Why purpose-driven business is outperforming more traditional models and what methods they are using to gain buyers.
• How the shift towards virtual sales is changing the B2B sales approach forever.
• Why a strong collaboration between marketing output and sales outreach is important in building buyer trust and credibility.

CPD Points

Two (when attending live) or one (watching the recording)

About the Presenter

Corinne Thomas is the Founder and Managing Director of Ethical Sales Ltd, the world’s first ethical sales agency dedicated to taking the sting out of sales for their clients, so they can focus on changing the world, one customer at a time.

As a highly experienced saleswoman and strategist, Corinne dedicates her time to supporting businesses with a purpose to reach their sales growth goals alongside her expert team of consultants.